*SUBMISSION INSTRUCTIONS FOUND BELOW
**SELF-TAPE DEADLINE: 9pm Friday, 10/3/25
NON-UNION PSA
Project: 988 (On-Camera)
Client: NYS Office of Mental Health
Producer/Director: Natalia Pember
Production Company: NYS Media Services
Casting Director: Johanna Tacadena , CSA
Shoot Dates: 10/20/25 (one day, date tbd)
Location: Albany, NY area
Usage: NY regional broadcast only, all media (full buyout in perpetuity)
Rate: see roles
*We are committed to diverse and inclusive, equitable casting. For every role, please submit qualified performers without regard to race, gender identity, sexual orientation, physical or developmental ability, age, religion, national and ethnic origin or any other basis prohibited by law unless otherwise specifically indicated.
STORY LINE:
This is the second year of a multi-year public awareness campaign, “We Hear You,” to promote the 988 Lifeline across New York State.
SEEKING:
[YOUNG ADULT]
All genders, 25-35 years old, ALL RACES, RACIALLY AMBIGUOUS LOOKS A HUGE PLUS. Talent will act out an internal monologue about mental health, sitting at a desk, writing in a journal, acknowledging how beneficial it was to reach out to 988 and get help when they needed it. Talent will also record voiceover lines of the internal monologue in an audio booth. BILINGUAL ENGLISH/SPANISH TALENT A HUGE PLUS. Reels are mandatory; all terms are non-negotiable.
Rate (English speaking): $600 + $300 buyout + 10% + gas/tolls or train reimbursement (must be based within 2.5 hours from Albany, NY)
Rate (Bilingual English/Spanish): $900 + 300 buyout + 10% + + gas/tolls or train reimbursement (must be based within 2.5 hours from Albany, NY)
[MATURE ADULT]
All genders, 35-55 years, ALL RACES, RACIALLY AMBIGUOUS LOOKS A HUGE PLUS. Talent will act out an internal monologue about mental health, sitting at a desk, writing in a journal, acknowledging how beneficial it was to reach out to 988 and get help when they needed it. Talent will also record voiceover lines of the internal monologue in an audio booth. BILINGUAL ENGLISH/SPANISH TALENT A HUGE PLUS. Reels are mandatory; all terms are non-negotiable.
Rate (English speaking): $600 + $300 buyout + 10% + gas/tolls or train reimbursement (must be based within 2.5 hours from Albany, NY)
Rate (Bilingual English/Spanish): $900 + 300 buyout + 10% + + gas/tolls or train reimbursement (must be based within 2.5 hours from Albany, NY)
[TEEN STUDENT]
All genders, between 14-18 years old, ALL RACES, RACIALLY AMBIGUOUS LOOKS A HUGE PLUS. Talent will act out an internal monologue about mental health, reflecting on reaching out for help from 988 and writing a note to themselves on their laptop. Talent will also record voiceover lines of the internal monologue in an audio booth. BILINGUAL ENGLISH/SPANISH TALENT A HUGE PLUS. Reels are mandatory; all terms are non-negotiable.
Rate (English speaking): $600 + $300 buyout + 10% + gas/tolls or train reimbursement (must be based within 2.5 hours from Albany, NY)
Rate (Bilingual English/Spanish): $900 + 300 buyout + 10% + + gas/tolls or train reimbursement (must be based within 2.5 hours from Albany, NY)
[LGBTQIA+ COLLEGE STUDENT]
Any gender, appears to be aged in college, 18-22 years old, ALL RACES, RACIALLY AMBIGUOUS LOOKS A HUGE PLUS. Talent will act out an internal monologue about mental health and give themselves credit for reaching out to 988 in a letter they are writing to their former self. Talent will also record voiceover lines of the internal monologue in an audio booth. BILINGUAL ENGLISH/SPANISH TALENT A HUGE PLUS. Reels are mandatory; all terms are non-negotiable.
Rate (English speaking): $600 + $300 buyout + 10% + gas/tolls or train reimbursement (must be based within 2.5 hours from Albany, NY)
Rate (Bilingual English/Spanish): $900 + 300 buyout + 10% + + gas/tolls or train reimbursement (must be based within 2.5 hours from Albany, NY)
SELF-TAPE INSTRUCTIONS:
*DEADLINE- 9pm Friday, 10/3/25
1. SCRIPTS WITH SELF-TAPE INSTRUCTIONS (click roles to download):
2. ATTACH: headshot, resume, reels/clips (mandatory)
3. SEND ALL FILES VIA WETRANSFER ONLY
4. EMAIL: johanna@tcreativescasting.com
5. SUBJECT LINE: 988 OC